About Us


Chief Executive Officer

Andrew Potter CEO

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Andrew Potter - CEO

  • After a successful career in oil and gas & finance, Andrew was looking for an opportunity to pursue a more entrepreneurial career and quickly saw opportunity and value in Canada’s emerging hemp industry (an area he first explored ~20 years ago).
  • Vice President Strategic Planning & Corporate Strategy at one of Canada’s largest oil & gas producers. Oversaw capital budgeting process ($3 billion/year), involved with all major financing and strategy decisions and co-lead the evaluation and provided recommendations on over $30 billion of M&A opportunities (2013-2017)
  • 15 years capital markets experience, most recently as MD of the energy team with one of Canada’s largest investment banks. Consistently achieved a top ranking in institutional client surveys. Well known for early identification of major trends/themes.
  • Andrew recently joined the board of directors for the Alberta chapter of the Canadian Mental Health Association (CMHA).

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